![]() The most famous YouTube Short was from the channel Five-Minute Crafts, demonstrating how to make soap in the shape of a foot.The genres of content ordered from the most to least popular are entertainment, food and drink, video games, sports, crafting, parenting, pets, movies and TV, science and technology, and news.While there is data on its creators and their content, viewership demographics are difficult to parse due to the overlap between long-form YouTube channel content viewership and Shorts. YouTube introduced Shorts to its platform in 2020. Who Uses YouTube Shorts vs TikTok? YouTube Shorts’ Audience If you’re eager to level up your content strategy and start posting videos, but can’t decide whether to focus your efforts on YouTube Shorts vs TikTok, read on to learn the six key differentiating factors of the two platforms: 93% of companies report acquiring new customers via video, and 66% of social media users echo that sentiment, saying that short-form video is the most engaging content. Today, professional creators and marketers regularly leverage video to boost user engagement, build trust, and increase brand awareness-and it works. Enter, Instagram Reels and YouTube Shorts. TikTok’s success proved that a 60-second video clip could generate more engagement than a static image or written message, inspiring other social media platforms to offer similar functionalities. ![]() Amateur content creators quickly embraced its accessible recording and editing capabilities and potential to skyrocket views to viral heights.
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